
Casitas
Description
Casitas is a boutique hotel inspired by both Buckminster Fuller’s philosophy of doing more with less, and the movement of tiny houses. The idea is to create tiny houses located in different areas of Puerto Rico where people can vacation with the purpose of connecting with nature and living a simpler life. In addition, I would like for them to be inspired by Puerto Rico’s architecture, especially the colorful Spanish colonial architecture found in “Viejo San Juan”
Design Problem
Design a logo and brand material for a boutique hotel in Puerto Rico’s country side that’s minimal, colorful and picturesque and that conveyed relaxation and culture.
Softwares
Illustrator Indesign



Moodboard

color palette
PANTONE P 7-8
CMYK: 0, 18, 100, 0
RGM: 255, 207, 1
HEX: #FFCF01
PANTONE P 101-16
CMYK: 100, 94, 0, 60
RGM: 7, 7, 78
HEX: #07074E
PANTONE P 1-1
CMYK: 0, 0, 0, 0
RGM: 255, 255, 255
HEX: #FFFFFF
PANTONE P 112-5
CMYK: 65, 13, 0, 0
RGM: 64, 177, 229
HEX: #40B1E5
PANTONE P 160-8
CMYK: 35, 0, 99, 0
RGM: 178, 210, 53
HEX: #B2D235
Typefaces


Logo color Variation






Pattern application


Door Hanger

Staff attire


Business CArd


Stationery
